HOW TO SUCCESSFULLY REDUCE 'GIVEAWAY' AND LABOUR...AND THAT'S JUST FOR STARTERS!

Cobrey Farms the asparagus grower, packer and supplier to the major supermarkets including Marks and Spencer, Tesco and Sainsburys, have just achieved some remarkable savings with a difficult product. 

Chris commented that “Due to the product and pack formats it is difficult to control 'giveaway' with asparagus, however it was clear that we needed to increase our production efficiencies as well as being able to be more flexible to help drive sales off the supermarket shelves”.

Having identified a number of opportunities Chris contacted weigh, label specialists Herbert to help them achieve their goals.

Installing a Savaweigh scale system from Herbert allowed Cobrey Farms to instantly drive down their ‘giveaway’ by dynamically controlling the required average weight by utilising easy to read visual light indicators on the scales.

This delivered a complete average weight solution in not only complying with the reporting of average weight legislation but also dramatically reducing the ‘giveaway’ on a high value product.

Additional benefits are also gained from the touchscreen monitor in the production area, which shows a graphical representation of production performance.

With the weight target issues now resolved, the next goal was to provide a labelling system that could offer accuracy while being flexible enough to enable them to enhance the presentation of the pack with promotional labels when required and additional information to educate the end user on for example how to cook the product.

Thursday, September 10, 2009